Digital Handbook

Day 3 of the C&IT Agency Forum

We hope you enjoyed The Vaults last night! Please see below the agenda and timings for our last day of Agency Forum. As yesterday, for 1-2-1 meetings, please check your personalised meeting schedules that have been emailed to you. The Help Desk at etc.venues will also have a hard paper copy if needed.

09:30 - Welcome back
Speaker: Calum Di Lieto, Editor, C&IT

10:00 - Case study: How to successfully engage both digital and live delegates

As more delegates opt to attend events remotely, how can agencies curate the same high end experience for both digital and live? This case study will examine the dos and don’ts, what works best for digital and live delegates and how both audiences can be brought together.

Speakers: Phil Maggs, Innovation Director, Identity

10:00 - Pre-arranged 1-2-1 meetings (4x meetings)

11:15 - Networking break

11:30 - Session 2: Roundtable: Recruiting the event planner of the future

Many planners have left the industry, employees have different demands and priorities, and students are opting for courses which guarantee a job. Led by a recruitment expert, this discussion will ask, what might this new cohort of event planners look like, what are they looking for in their new role? and how can agencies attract, secure and retain them?

Speakers: Laura Kelly, Client Development Director, Live Recruitment

12:10 - Networking break

12:25 - Panel: How to sell sponsorship for digital events

Digital events offer a wealth of opportunities when it comes to selling sponsorship deals. Hear from an expert panel about what and how you can sell, and how to use the reams of digital data at your fingertips to offer concrete ROI and engagement guarantees.

Speakers: Helen Carmichael, Business Development Director, The Collective, BCD Meetings & Events
Kate Hutchinson, Founder and Managing Director, Secret Event Service
Lidia Sakarapani, Head of Sales and Marketing, Principal Global Events

13:00 - Lunch

13:45 - RSVP live

Speakers: to be revealed

14:15 - Closing remarks and end of event
Speaker: Calum Di Lieto, Editor, C&IT