2025 AGENDA

Thursday 6th & Friday 7th February 2025

Day 1: Registration

09:00 - 09:30

Arrival & Refreshments

09:30 - 09:35

Editor's welcome remarks

09:45 - 11:20

Pre-arranged 1:2:1 Meetings

11:20 - 11:35

Comfort break

11:35 - 12:35

How to beat burnout and build a foundation of sustainable performance in you, your people and your culture

Did you know that seven in 10 people in the event sector are on the road to burnout.  

Mike Ford, well known in the events industry and now the founder of Grateful Lemon, a performance and wellbeing consultancy helping event agencies, hotel groups and hospitality companies to take ownership of their individual and collective well-being and performance by mastering the dance between stress and recovery.


In an interactive session, Mike will help you to reframe stress, rewire your workday and embrace a concept uncommon in the workplace: unapologetic recovery. So much more than just well-being, Mike will help you to build the foundations of your sustainable performance and understand how to unlock sustainable performance amongst your team and in doing so, spark your agency culture into life.

12:35 - 13:25

Lunch and networking break

13:25 - 14:40

Pre-arranged 1-2-1 meetings

14:40 - 14:55

Networking break

14:55 - 15:55

Mastering the RFP: Insights from Corporate Buyers on Winning Procurement Proposals

Deep diving into the corporate procurement process, providing event agencies with essential knowledge on what procurement teams actually look for. With real-world insights from both event planners and procurement professionals, the presentation will cover common mistakes, tips for elevating proposals, and strategies for winning RFPs. Through group discussions, attendees will analyse what works, what doesn't, and how to tailor proposals for success.

16:05 - 17:30

Pre-arranged 1-2-1 meetings

17:30 - 17:35

Editor's Closing remarks

Day 1: Evening

17:30 - 17:35

Collect Key Cards

17:55 - 19:10

Relaxation time

19:10 - 22:10

Dinner and entertainment

Day 2: Registration

10:15 - 10:20

Registration and Editor's opening remarks

10:30 - 11:45

Pre-arranged 1:2:1 Meetings

11:45 - 12:00

Networking break

12:00 - 12:15

Pre-arranged 1-2-1 meetings

12:15 - 13:00

Lunch and networking break

13:00 - 14:00

The Power of Play: Storytelling and creativity with a playful mindset

If you’ve ever felt bogged down by high-stakes projects or intense team dynamics, this session is for you. Learn how to let go of perfectionism, embrace experimentation, and watch your team’s motivation soar. Discover how introducing a playful mindset can revolutionise the way you can approach complex challenges. Join Lucy Hawthorne, Playful Facilitator, for an inspiring session that redefines “serious work” by showing how play-based methods can foster creativity, open dialogue, and positive problem-solving in professional settings. Designed for adults in corporate roles, this session uses innovative techniques (yes, even Lego!) to explore how "softer edges" can lead to more productive and engaging conversations, making the toughest topics feel approachable and actionable.


Step into this session ready to embrace play as a tool for progress and leave with a smile on your face—and fresh ideas for making every workday more enjoyable. In this interactive session, attendees will learn how to craft engaging narratives that resonate with their audience and foster a sense of community. Through collaborative group work, participants will share insights on audience needs and explore creative strategies for building more meaningful, memorable event experiences.

14:00 - 14:05

Closing remarks