C&IT Agency Forum 2025 - 7 February


Friday 7 February 2025

10:15 - 10:20

Editor's welcome remarks

10:30 - 11:25

Pre-arranged 1:2:1 Meetings

Networking break

11:25 - 11:40

11:40 - 12:15

Pre-arranged 1:2:1 Meetings

Lunch & Networking Break

12:15 - 13:00

13:00 - 14:00

Connecting Through Creativity: Storytelling and Building Audience-Centric Events

If you’ve ever felt bogged down by high-stakes projects or intense team...

If you’ve ever felt bogged down by high-stakes projects or intense team dynamics, this session is for you. Learn how to let go of perfectionism, embrace experimentation, and watch your team’s motivation soar. Discover how introducing a playful mindset can revolutionise the way you can approach complex challenges. Join Lucy Hawthorne, Playful Facilitator, for an inspiring session that redefines “serious work” by showing how play-based methods can foster creativity, open dialogue, and positive problem-solving in professional settings. Designed for adults in corporate roles, this session uses innovative techniques (yes, even Lego!) to explore how "softer edges" can lead to more productive and engaging conversations, making the toughest topics feel approachable and actionable.


Step into this session ready to embrace play as a tool for progress and leave with a smile on your face—and fresh ideas for making every workday more enjoyable. In this interactive session, attendees will learn how to craft engaging narratives that resonate with their audience and foster a sense of community. Through collaborative group work, participants will share insights on audience needs and explore creative strategies for building more meaningful, memorable event experiences.

14:00 - 14:05

Editor's closing remarks