CONTENT SESSIONS
This year, C&IT Agency Forum will focus on fostering a sense of community by bringing together professionals to collaborate, share insights, and explore new opportunities. Attendees can expect to engage in discussions on industry trends, best practices, and innovative strategies for building stronger, more connected industry networks.
Fostering Positive Company Culture in Event Agencies: Navigating Values, Purpose, and Wellbeing
This session will explore strategies for cultivating a positive company culture in event agencies, addressing challenges like moral burnout, quiet quitting, and aligning with Gen-Z values. Through a mix of presentations and small group discussions, attendees will dive into topics like ethical suppliers and clients, career progression, and fostering creativity in remote work environments. The session will also cover sustainable event governance and how diverse, purpose-driven workplaces can lead to lasting industry impact.
Connecting Through Creativity: Storytelling and Building Audience-Centric Events
In this interactive session, we’ll explore how event agencies can move beyond data-driven presentations to create deeper connections with attendees through storytelling. Attendees will learn how to craft engaging narratives that resonate with their audience and foster a sense of community. Through collaborative group work, participants will share insights on audience needs and explore creative strategies for building more meaningful, memorable event experiences.
Mastering the RFP: Insights from Corporate Buyers on Winning Procurement Proposals
Deep diving into the corporate procurement process, providing event agencies with essential knowledge on what procurement teams actually look for. With real-world insights from both event planners and procurement professionals, the presentation will cover common mistakes, tips for elevating proposals, and strategies for winning RFPs. Through group discussions, attendees will analyse what works, what doesn't, and how to tailor proposals for success.
